Alright now that you have your BRAND established and you are 
building content and connecting with groups and people with similar 
interest's you are now becoming well known in those circles and will be 
able to reach a larger audience. now you will have a platform to promote
 yourself or product in a much larger way. It is very important to 
remain consistent and maintain your reputation because this can be 
easily ruined. I was working with someone that was doing well with 
building her BRAND and reaching a level of success and had a wild night 
out and posted pictures to Facebook that showed her in a less than 
positive light. And people started to distance themselves and she lost 
followers and her reputation as someone to work with in that area was 
ruined. I am not saying do not have fun, just be careful of the image 
that you want to project and what you need to do to protect that. You 
need to be aware of what you are posting and what type of message it 
sends, we have all seen a simple tweet or photo posted to the Internet 
that has caused so much damage to a person's reputation. So be careful 
to protect the reputation that you build and guard it because it is so 
fragile. But more important than your reputation is CHARACTER, as long 
as you have strong character and protect that first and foremost your 
good reputation will follow.
 Some of my favorite qoutes on this- 
   "It takes many good deeds to build a good reputation, and only one bad one to lose it."-
Benjamin Franklin
"A good reputation is more valuable than money."
Publilius Syrus
"A single lie destroys a whole reputation of integrity".
Baltasar Gracian
"The most important thing for a young man is to establish a credit... a reputation, character."
John D. Rockefeller
"Be
 more concerned with your character than your reputation, because your 
character is what you really are, while your reputation is merely what 
others think you are."
John Wooden
 Here is a great post from- http://www.selfgrowth.com  I enjoyed this so much I wanted to share it.  
"People
 strive, throughout life, to build strong personal characters, traits 
that reflect their purpose, passions, and values. Yet, as people who 
would like to build a strong character, we find it difficult. The 
difficulty lies in our resistance to the very circumstances that would 
lead us to grow.
This article will provide insights 
into the following questions: How does character differ from conduct? 
How does personal character lead to the growth of spiritual character? 
Why is a strong character important? How can we build a strong and 
lasting character that will have a positive influence on the lives of 
others as well as our own life?
How does character differ from conduct?
Simply
 stated, character lies within us, and conduct is action reflecting our 
inner qualities and level of development. Consider the following quotes 
by theologian E.M. Bounds:
"Conduct is what we do; character is what we are.
Conduct is the outward life; character is the life unseen, hidden within, yet evidenced by that which is seen.
Conduct is external, seen from without; character is internal--operating within.
Character is the state of the heart; conduct is its outward expression.
Character is the root of the tree; conduct is the fruit it bears."
How does personal character lead to the growth of spiritual character?
Character,
 as we usually think of it, is a temporary collection of personality 
traits that we develop during our time on earth. We build character with
 each choice, and it reflects our deepest values through our actions. 
Our personality, with all of its brain-stored character traits will end 
when our physical life is completed.
At the spiritual 
level, we have a much broader character that can also grow; and, unlike 
the character of human personality, it can continue to grow stronger 
eternally. It is by handling the challenges of life in ways that make 
character strong, that we also grow
stronger spiritually.
Why is a strong character important?
A
 strong character in daily life is a positive influence upon others. 
However, our character also influences our own lives, often unseen, 
moment by moment, for our inner state determines our actions, attitudes,
 and ultimate growth.
Emerson once wrote, "The force of
 character is cumulative." He was referring not only to the influence of
 character upon others, but of the expansion created in one's own 
spirit—in that "state of the heart" that E. M. Bounds mentioned. The 
development of personal character allows for the development of 
spiritual character. Our spiritual character can also become a lasting 
character if we accept the invitation to learn.
How can we build a strong and lasting character?
Here are ten examples of actions that build a strong and lasting character...
1. Practice patience when those around you are hurried.
2. Act with faith and diligence when others show mistrust or lack of commitment.
3. Be gentle when you meet with cruelty and harsh temperament.
4. Be courteous, even when others do not show courtesy.
5. Give generously to those who have nothing to give.
6. Communicate peace to those who are saddened or anxious.
7. Express gratitude for every experience and person you have known.
8. Act with self-control when dealing with those who are out of control.
9. Be encouraging to those who are discouraged.
10. Act with self-discipline, even when it is difficult to take correct actions.
This
 list could continue. The necessary actions will be different for each 
individual and will present some very important feedback for his or her 
inner work.
These actions may often seem very 
difficult. Their level of difficulty for each of us is a reflection—for 
our benefit—of our inner level of character development. The situations 
in which these actions are called for are those situations we must 
experience as continuing changes and challenges designed to teach us 
about ourselves. They invite us to begin to develop traits such as 
patience, faith, generosity, gratitude, and self-control. As we begin to
 allow these qualities to unfold within the heart, our conduct will 
naturally reflect outwardly those inner qualities.
All 
life experiences invite us to grow in spirit. In each circumstance, 
God's will is working to teach us about the ultimate state of love from 
which he created us to be unique individuals. May you experience the 
peace and love in His gift of a strong and lasting character."
Posted from- http://www.selfgrowth.com.
  So focus on your Character and the reputation follows. MAKE IT A GREAT DAY!!!!!!!!!!!!!!!!!